Client: IJsvogel Groep
Location: De Fabrique Utrecht
For IJsvogel Groep and the employees of their Petsplace and Boerenbond stores, we were commissioned to combine the annual supplier fair with a staff party. De Fabrique in Utrecht was the ideal location for developing another spectacular BRNDRZ concept. With the theme “Fair”, we gave ourselves the opportunity to alternate the stands during the fair with small entertainment like a “Kop van Jut” a shooting gallery and a punching bag. The trainee was able to measure his strengths with his manager and that immediately created a relaxed atmosphere. As always we tailored everything to the theme. For the transition to the party, we chose to create a lifelike Haunted House where the guests were called in different groups. In addition to the “fright of their lives”, we created a moment for a message from their employer, after which the guests left the haunted house from another side and were therefore immediately at the party location. To serve the varied target groups of the party, we created “Café de Boerenbond” and created “Club Petsplace” in different rooms so that all age categories could find something to their liking.