Location: Claude Debussylaanlaan, Zuidas Amsterdam
Simmens & Simmens took the initiative to place a permanent container to collect clothes for Dress for Succes. This organization provides neat clothes for unemployed workers to wear during their job interviews. The container, that was decorated by famous artist Piet Paris, needed a spectacular openingceremony and BRNDRZ developed a concept that attracted the attention of everybody working at the Zuidas and the national and local press. We organized a fashion show in the heart of the Zuid-as where our models took undressed and took off their donated clothes in front of the container and donated them to this beautiful charity. Singer Edsilia Rombley hosted the event. Besides the concept development and execution of the fashion show, we created a social media campaign to create more awareness for the foundation and the this first container.