Client: McDonalds Netherlands
Agency: TBWA\NEBOKO Amsterdam
Locations: Schagen, Rotterdam, Tilburg, Scheveningen, Kijkduin, Leiden, Belgium & France.
For advertising agency TBWA\NEBOKO we organized seven spectacular and unexpected events in several McDonalds branches throughout the Netherlands. The Summer Surprise weeks were meant to surprise McDonalds clients in every way. All the events were documented by us and spread through McDonalds’s Social Media channels. Worlds first McDonalds restaurant (life- size )sand sculpture in Kijkduin attracted thousands of visitors. The film itself had more then 57K views . Same goes for the film we made with hidden cameras of star-stylist Fred van Leer that was serving the costumers in a McDonalds near Rotterdam. Also our pop-up McDrive cinema in Tilburg was seen by more than 37K people. We love the unexpected!